Meet Our Subject Matter Expert - Stig Williams Head of International Travel & Partnerships at Avis Budget Group International

After working within the Car Hire sector for over 18 years, I am honoured to be the Subject matter Expert for the Introduction to Car Hire travel skills course hosted on OTT. This course serves as a comprehensive resource designed specifically for travel professionals eager to delve deep into the intricacies of car hire. 

Throughout this course, you will gain invaluable insights into every aspect of car hire, while also learning key selling points to assist your success in selling car hire services.  

Here are my top 5 tips. 

1. Flexibility and Freedom: Car hire offers travellers unparalleled freedom to explore destinations at their own pace, a selling point I highly recommend emphasising. Whether it's a spontaneous road trip or a meticulously planned itinerary, hiring a car provides the flexibility customers crave. 
2. Convenience: Convenience is key when it comes to travel, and hiring a car provides just that. By having a vehicle readily available upon arrival, travellers can skip the hassle of waiting for public transportation or dealing with expensive taxis. 
3. Customisation: Car hire allows travellers to tailor their itineraries to suit their preferences and interests, a selling point that resonates with many customers. Whether it's chasing adventure off the beaten path or enjoying leisurely drives through scenic routes, hiring a car puts travellers in control of their journey. 
4. Accessibility: Hiring a car ensures accessibility to remote locations and attractions, a selling point that highlights the freedom to explore beyond tourist hotspots. From secluded beaches to picturesque mountain retreats, a hire car opens a world of possibilities. 
5. Comfort: Hiring a car provides travellers with the comfort and convenience of having their own private transportation throughout their trip. This eliminates the stress associated with navigating unfamiliar public transportation systems and allows for a more relaxed travel experience. 

By mastering these key selling points, you will be well-equipped to effectively promote car hire services to your clients, enhancing their travel experiences and creating unforgettable memories.  

Don’t forget to share your success with OTT on social media. You can even further develop your knowledge by completing the dedicated AVIS Car Hire course. This will ensure you are a pro at selling Car Hire to all your wonderful customers.  

Good Luck!
Stig Williams 
Head of International Travel & Partnerships at Avis Budget Group International