A better experience for partners

Historically, creating an agent training course often meant weeks of effort for partners.

• Valuable time spent rewriting what already existed
• Long feedback cycles
• Slower launches that missed campaign windows

We knew there was a better way.

The shift: starting with what partners already have

Instead of asking partners to create more, we flipped the process.

Today, we begin with existing resources — PDFs, brochures, slide decks, web copy, and brand resources — and build from there. OTT takes on the heavy lifting, while partners stay involved where their input matters most.

Partners now engage at three key moments:

• Agreeing on the course direction and key messages
• Validating accuracy and brand alignment
• Reviewing and approving drafts and the final preview

Everything else — structuring, drafting, shaping the learning flow, and preparing the agent training module for launch — is handled by OTT.

What this enables for partners

This approach doesn’t just save time — it unlocks scale and impact.

Courses built through the refreshed process now deliver:

For partners, that means:

✔ Faster launches
✔ Less internal effort
✔ More agents confidently selling your product

Built around how travel agents learn

Speed isn’t useful unless the course performs well.

Our team designs every course around what we know works for our travel agent community: content that’s clear, practical, easy to complete, and easy to apply in real selling conversations — supported by knowledge checks that reinforce the essentials.

Where AI helps — and where it doesn’t

AI is part of our toolkit, and we’ve built it into the workflow in a controlled, quality-first way. It helps us accelerate early-stage work, such as:

• Turning long resources into structured outlines and draft module plans
• Generating first-pass drafts that we then rewrite into OTT’s learning style
• Supporting consistency checks (terminology, duplication, formatting)

But AI doesn’t replace human judgement. We validate against source materials, protect brand voice, and shape content into something genuinely useful for agents. That combination — smart tooling + expert craft — is how we deliver faster without compromising quality.

Proof it can scale

➤ Bedsonline launched their Bonaire course in under five weeks.

➤ Titan Travel signed up for multiple courses, and the process held up well at higher volume.

Thinking about training to support your product, brand or campaign?

If you’re a travel supplier considering knowledge content, training is one of the most effective ways to give agents the information they need to confidently sell your product — whether you’re building long-term brand knowledge or supporting a specific campaign.

To explore what’s possible on OTT, contact Jessica Shelton-Agar, Managing Director, at [email protected] .