What do a major international airline and a specialist UK holiday company have in common? Both rely on OTT to keep travel agents informed, confident, and ready to sell.

In a recent Travel Weekly interview, Lucy Huxley spoke to OTT's Jessica Shelton-Agar, Air Canada's Jeremy Moore, and Involved Holidays' Richard Forde about the role product training plays in their trade communications.

For Jeremy Moore, it's simple: "It's super, super important for us." OTT gives Air Canada a scalable way to reach agents across the UK, acting as a direct extension of their sales team — available any time, at no extra effort.

Richard Forde's number one goal was brand awareness. OTT delivers that, while also giving his team something practical: a trusted resource they can point agents to whenever a conversation needs to go further. Better product knowledge means agents feel confident enough to get bookings over the line.

The message from both? Working with OTT is one of the easiest and most effective tools in travel marketing.

Watch the full interview above.

Air Canada training for travel professionals
Involved Holidays training for travel professionals