Visit Madeira
Visit Madeira Destinations

The Madeira Promotion Bureau (AP Madeira) is responsible for promoting the Madeira Islands as a tourist destination in both foreign and domestic markets. Established through a partnership between public and private entities within the sector, its mission is to promote the Madeira brand and attract visitors. Its main activities include organising marketing campaigns, participating in international tourism fairs, managing public relations, and producing promotional content. By bringing together hotels, travel agencies, and other companies in the sector, the Madeira Promotion Bureau plays a central role in the region's tourism strategy.