As a UK travel agent, you’re dealing with constant change — from evolving customer expectations to new products, new destinations, and new ways of booking. The start of 2026 is a brilliant moment to reset, refresh what you know, and build the kind of confidence that clients notice straight away.

That’s where Online Travel Training (OTT) can help: short, practical courses designed for busy agents who want knowledge they can use immediately.

Why training matters more than ever

Today’s travellers don’t just want “a holiday”. They want the right holiday — personalised, well-matched, and backed by genuine expertise. When you’re up to speed on destinations, brands and booking tools, you can:

1. recommend with confidence (and sell more easily)

2. handle tricky questions without second-guessing yourself

3. build trust that leads to repeat business and referrals

OTT makes that easy with flexible, self-paced learning you can fit around the day job.

The OTT advantage (and how it helps you sell)

1. Specialist knowledge that converts:  Clients are far more likely to book when you can talk specifics — what’s different, what’s included, what suits their budget, and what will delight them.

2. Flexible learning for real-life schedules:  Whether you’ve got 10 minutes between calls or half an hour after work, OTT courses are designed to be picked up and put down easily.

3. Stay ahead of demand: When you know what’s trending (and what’s changing), you can proactively suggest ideas — which positions you as the expert, not the order-taker.

4. Confidence and credibility:  Each completed course strengthens your product knowledge and gives you useful talking points for sales conversations.

Browse by sector: pick your 2026 focus

If you want a simple way to start, choose one area to sharpen first — then build from there:

1. Explore what’s new: New Courses
2. Sell holidays with stronger product knowledge: Tour Operator
3. Boost your cruising confidence: Cruise
4. Improve flight and airline selling know-how: Aviation
5. Strengthen hotel and resort recommendations: Accommodation
6. Add experiences that elevate an itinerary: Attractions
7. Get sharper on where-to-go advice: Destinations
8. Speak confidently about responsible options: Sustainability
9. Understand key ways clients get around: Transportation
10. Serve high-end travellers better: Luxury